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Economic Development

Arts & Economic Prosperity VI

In partnership with Americans for the Arts, in 2022, COCA launched the Arts & Economic Prosperity® 6 economic impact survey. From May 1, 2022, through July 18, 2023, a total of  840 valid audience intercept surveys from 98 organizations, representing 41.5% of eligible nonprofit arts & culture orgs, were collected.

AEP6 is making a significant expansion beyond its previous iterations by centering equity and inclusion across the study. This change is more than simply responding to a priority. It is transforming the study—a full shake-out of the methodology to reduce systemic bias in survey design, data collection, and analysis; establishing a new local, state, and national partnership model; community engagement and communications strategies; and the creation of new narratives based on the study results.

For the first time, AEP6 will establish a benchmark of arts and culture organizations that primarily serve communities of color and the audiences that attend their events. It will also identify organizations that have a chief executive who identifies as BIPOC (Black, Indigenous, People of Color) or ALAANA (African, Latinx, Asian, Arab, Native American). Researchers will use the data to calculate the economic impact of the BIPOC and ALAANA arts sector.

The national findings were released on October 12 along with a dedicated website for AEP6. Customized local findings for Tallahassee/Leon County were also released. You can find the findings below, along with a two-page summary and a copy of our findings release press release. 

Check out all the amazing AEP6 materials below!

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Reports & Press Releases

In partnerhsip with Americans for the Arts, in 2016 COCA launched the Arts & Economic Prosperity® 5 economic impact survey. More than 800 audience surveys were collected from more than 30 arts and cultural events and 275 arts or culture-related non-profit organizations were included in the study.  Learn more about this study.

“Concerts, cultural festivals and art gallery shows aren’t only enjoyable, they also mean big bucks in Tallahassee and Leon County. A new study completed by COCA (Council on Culture & Arts), using a methodology from Americans for the Arts shows that local impact includes hundreds-of-millions of dollars and thousands of jobs. Here to talk about those numbers and how they might be even further increased are: Amanda Thompson, COCA’s Assistant Director; Bob Lynch, president and CEO of Americans for the Arts; Al Latimer, director of the Tallahassee/Leon County Office of Economic Vitality; and Kerri Post, director of Visit Tallahassee.”

Nonprofit arts and culture organizations are active contributors to their business community. They are employers, producers, and consumers. Spending by nonprofit arts and culture organizations and their audiences totaled $74.6 million in Tallahassee/Leon County.

When it comes time to make tough funding choices, however, elected officials and business leaders also want to have strong and credible data that demonstrate the economic benefits of a vibrant nonprofit arts and culture industry. Please feel free to print this report for your own use. COCA provides the data and presents the information to civic groups local governments, the Chambers and the Economic Development Council and Visit Tallahassee among others. Arts & Economic Prosperity III is a national study conducted with the Americans for the Arts.

The Council on Culture and Arts (COCA) is one of 156 national partners who contracted for specific local data. Data were collected from 79 non-profit arts and culture organizations in Tallahassee/Leon County, including detailed budget information about more than 40 expenditure categories.(e.g., labor, payments to local and non-local artists, operations, materials, facilities, and asset acquisition) as well as their total attendance figures. Local audiences were included in the research as well, to make this one of the most comprehensive economic impact studies to date. Arts & Economic Prosperity III is great news for those whose daily task is to strengthen the economy while they enrich quality of life. No longer do business and elected leaders need to choose between arts and economic prosperity.

In July 2016, the Council on Culture & Arts (COCA) contracted with the Florida State University Center for Economic Forecasting and Analysis (FSU CEFA) to conduct an economic impact analysis of individual artists and for-profit arts, cultural, and heritage-related businesses in Leon County. The economic impact study is based in part on client survey data collected by the COCA.

The purpose of this study is to provide an economic impact analysis of for-profit arts and culture in Leon County. This is the first study of its kind to solely measure the economic impact of the for-profit arts and cultural businesses and independent artists in Leon County. This study serves as a counterpart to the released study “Arts and Economic Prosperity 5(AEP5), The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in Leon County, Fl.” conducted by the Americans for the Arts.