Professional Development Resources
COCA is proud to offer professional development resources for both individual artists and arts organizations!
“The Arts Mean Business” is not just a cute slogan, it is the truth! Arts and culture organizations as well as individual artists are active contributors to our local business community. They are employers, producers, and consumers. We hope to help the arts community thrive through these various resources.
For local professional development opportunities please click below:
Program Evaluation Resources in the Arts
The American Evaluation Association (AEA) is a professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation.
The primary goal of the TIG is to support and strengthen the evaluation of arts, humanities, and science programs, practices, and audience participation.
The Southeast Evaluation Association (SEA) is a volunteer organization representing and connecting evaluators and evaluation-related professionals from the state, local, government, university, education, and private sectors throughout the southeast United States.
The Department of Art Education is part of the College of Fine Arts at Florida State University and consists of four Graduate Programs: Art Education, Art Therapy, Arts Administration, and Museum Education and Exhibitions (MEX).
The certificate in Program Evaluation will provide you with graduate-level training in the concepts and skills necessary to conduct evaluations of programs and program improvement efforts in domestic and international settings.
Cultural Tourism Marketing Grant Program
COCA’s Media Guide can help your efforts in promoting your events via local radio, television, newspapers, information bureaus, magazines, & on-line.
Tips & Resources
Definition of Tourism Marketing as provided by Visit Tallahassee: “Efforts in advertising, research, public relations, direct sales, digital and social media to promote an attraction, venue, event or activity designed to attract tourists as they are defined in Chapter 125.0104, (2), (b), (2), Florida Statutes.”
Visit Tallahassee (Leon County’s Tourist Development Department) enhances the local economy and quality of life through benefits associated with a strong visitor industry: maximizing the number, length of stay, and economic impact of visitors to Leon County. For more information, call 850-606-2300 or go to www.visittallahassee.com. View Visit Tallahassee’s Marketing Handout for ideas to promote cultural tourism.
NAMP, a program of Americans for the Arts, is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. We connect, strengthen, and advance our nation’s arts marketing community with innovative programs, services, and tools.
Cultural tourism is an important tool for celebrating, preserving and promoting a state’s unique heritage. It is also an effective way to stimulate a state’s economy, as it increases opportunities for artists, encourages public participation in the arts and facilitates cultural commerce.
A resource for official destination marketing organizations (DMOs). They provide their members—professionals, industry partners, students & educators— cutting-edge educational resources, networking opportunities, and marketing benefits. Search “cultural tourism” to access transcripts to several conference presentations on the subject.
“Architects wouldn’t operate without a blueprint. Marketers should not operate without a marketing communications plan – strategic, thoughtfully conceived guidelines for promoting their work.”
Building a career in the Arts
COCA offers one on one Technical Assistance for artists and arts organizations. You can learn more by clicking the button below:
Accessibility in the Arts
Looking for way to make your programming, artwork, or facility more accessible? Check out COCA’s Accessibility Resource: