"Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations." -Kia brand slogan

Currently the largest generation in America, millennials are influencing culture and innovating change. They are active participants in what’s going on in the world and they’re open-minded, confident, receptive to new ideas, and self-expressive.

With an eye toward the future and a commitment to their spirited customers, Kia has built a global brand focused on these same qualities. That’s why we’re inviting all the digitally savvy and incomparably creative members of Generation-Y to show us why they love Kia.

Create a 30-second video that shows why Kia should be on top of everyone’s car buying list. If your video is selected, it will win a $5,000 prize. It will also be aired publicly as a commercial for local broadcast and during a special event. The second place video will receive a $2,000 prize and the third place video will receive a $1,000 prize. Click here for all the details.

Make us laugh, cry, say ‘wow,’ but most importantly make it something dynamic that surprises and goes beyond expectations.