20th Century Coca Cola Trucks

In the 20th century, Coca-Cola became part of the fabric of American life. For over 70 years, Coca-Cola remained at a fixed 5¢ for a glass or bottle, which, combined with active advertising made it widely popular. For decades, the Coca-Cola corporation and bottlers distributed limited edition small scale die-cast iron trucks for advertising in communities. In addition to trucks, The Coca-Cola Company was featured on toys and games, dolls, trucks, bikes, scooters, trains, and board games. Gadsden Arts is pleased to display these trucks and cars dating from the 1930-1960s, on loan from one of the largest private collections in the region.