Flagler Awards

The Flagler Awards is an annual statewide competition recognizing outstanding Florida tourism marketing. The program was created by VISIT FLORIDA to honor the countless individuals and organizations that help position Florida as the No. 1 travel destination in the world. Each year the Flagler Awards pay tribute to the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world.

When do I enter?

The entry period for the 2022 Flagler Awards will begin Monday, May 9. Winning entries will be announced at the 2022 Florida Governor’s Conference on Tourism in September. The deadlne for entries is Friday, May 27.

Who should enter?
Any Florida-based business, organization or individual actively involved in promoting the various products and experiences that make up Florida's tourism industry may enter the Flagler Awards. That includes hotels, resorts, inns, condos and other accommodators; restaurants; museums, parks, gardens, theme parks, tours and other attractions; rental car companies, airlines and other transportation companies; destination marketing organizations such as Convention & Visitors Bureaus, Tourist Development Councils, Chambers of Commerce and others; visitor centers; associations; non-profit and not-for-profit organizations; private individuals; as well as government agencies involved in tourism marketing (parks and recreation, fishing and wildlife, etc.). You do not have to be a VISIT FLORIDA Partner to enter.

At the direction of their client, entries may also be prepared and submitted by professional marketing companies or individuals involved with the creation and implementation of the entry. This includes advertising, public relations, design, web and other marketing agencies. It should be noted, however, that awards for winning entries are presented to the tourism or hospitality client for whom the work was performed, not the submitting agency.

What should I enter?
You can enter any marketing materials, programs, events or activities used during the 2021 calendar year to promote a Florida tourism product, service or experience to visitors. To be eligible, some part of the entry must have occurred in the 2021 calendar year.

The competition categories include:

• Tourism Advocacy
• Creativity in Public Relations
• Special Event
• Niche Marketing
• Resource/Promotional Material - Trade
• Resource/Promotional Material - Consumer
• Direct Marketing
• Out-of-Home
• Print Advertising
• Websites
• Internet Advertising
• Mobile Marketing
• Social Media Marketing
• Television Advertising
• Radio Advertising
• Mixed Media Campaign
• Rural County Marketing
• Sustainable Tourism Marketing