Workshop: Creating a Communications Plan – August 5, 2021 – 8:30am
As a nonprofit leader, you know that organizational success is a direct result of careful planning. Whether you are crafting plans for your organization as a whole, or specific plans for each area of operation, we understand the hard work that goes into securing your organization’s future. Imagine having the benefit of hands on, professional guidance as you create the most critical plans for your organization. Introducing, INIE Workshops – come with your questions, but leave with a plan.
Deliverables for this workshop include:
1. Understand how to identify, define and prioritize target audiences
2. Understand the value of and how to develop measurable objectives
3. Learn to create a customizable strategic communications plan based on your organization’s unique needs
Instuctor: Sandi Poreda, Bulldog Strategy CEO/President
About the Instructor: As one of only a few thousand nationally accredited public relations professionals, Sandi is always looking for new or better ways to connect with people and help them tell their story, and has worked with Grova Creative on multiple projects doing just that.
Sandi has worked with clients ranging from a statewide law enforcement association to a local critical access hospital. Her experience ranges from providing strategic marketing and public relations advice to managing crisis situations, and lots of writing and editing in between. Sandi also has several years of experience maximizing digital resources for communication, including website architecture, copy development and management and social media management.
Prior to her work in the private sector, Sandi served the state of Florida in several capacities, including Communications Director for a state licensing agency and the Florida Attorney General’s Office. During her time in the Attorney General’s Office, Sandi helped define the office as a leader in the war cybercrimes against children, which earned recognition from Oprah Winfrey. She was also responsible for managing the office’s national exposure on numerous multistate litigation efforts and for developing, launching and maintaining the office’s digital and online presence to communication with Florida’s consumers, including the agency’s first Facebook page and Twitter account.
Sandi earned her bachelor’s degree from Florida State University, where she currently serves as an adjunct professor for the College of Communication and Information.
Thursday, August 5, 8:30am
INIE Member: $99
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